Tricia Cusden, now 67, founded Look Fabulous Forever in 2013 having become disappointed and frustrated by the lack of products available specifically for more mature skin. Finding herself cocktailing several different brands to achieve the look she wanted, Tricia was inspired to create a range of makeup which provides a one-stop solution for older women.

Tricia also wanted to create a place of celebration and education specifically for make-up for older faces and only uses real women over the age of 50 in her online campaigns, photographs and videos.

pebble&co worked closely with the Look Fabulous Forever team on retail strategy, marketing opportunities securing partnerships with Saga Magazine and PR  with coverage in publications such as Good Housekeeping, Women & Home and The Beauty Bible.