Vilhelm The Great

pebble&co: “We’re loving Vilhelm Parfumerie.”

Other: “Are they new? What is it about them that you love?”

pebble&co: “We really love their six distinct fragrances based on the timeless concept of a signature scent.”
“And their striking amber pillar caps.”
“And their quirky names”
“Oh and their flattened ‘watermark’ bottles.”

Other: “Interesting… but surely looks aren’t everything?”

pebble&co: “There’s brains, brilliance and feeling behind this brand as well as a dash of European culture. What’s really interesting is their great fragrance stories. In creating Vilhelm, founder Jan Ahlgren was inspired by his debonair grandfather, who wore a custom-blended cologne every day.

Other: “Ahlgren’s grandfather sounds like quite a guy”

pebble&co:“he certainly was- witty, wise and always impeccably dressed, with charisma that bubbled over into the air of any room he entered. Ahlgren says memories of his grandfather’s cologne gives him tremendous respect for the power of scent to communicate feeling, even through distance and time.”

Other: “You’re really enamoured.”

pebble&co: “Yeah…it’s a shame that Jan didn’t inherit any of his grandfather’s chiselled good looks…”

vilhelm

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