New men’s fragrance Gruhme is a scent for every man, founded by Rob Hallmark and designed to bring back that personal drive and passion to male grooming and fragrance whilst maintaining a mainstream appeal. Pebble&co supported Gruhme with retail and product strategy in its infancy, the brand is due to launch into John Bell & Croyden and ILK London in 2017.

Click here to read Gruhme’s review of pebble&co.

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